“Yoga pants, Uggs, and holding a starbucks latte- could that girl get any more basic?” While this list is by no means comprehensive, it should get you on your way.Ī term of endearment one uses for his/her significant other – Acronym for “Before Anyone Else”ĭescribes a person lacking a unique, extraordinary, creative identity because they are so into the norm and mainstream lifestyle. Doing so, however, can be fraught with the risk of appearing painfully hip if you do it wrong.īrands looking to adopt today’s youth slang words should study them, know how to spell them, and have some practice using them in a sentence before committing them to their advertising copy. Companies wanting to advertise to college students might be tempted to use these words in their marketing in an effort to demonstrate how much they “get” them.

You hear the words and may even recognize them, but the definitions can be bewildering.Ī closer look into the lexicon of today’s youth shows that the language spoken among their peers is quite apt at defining their feelings and everyday life circumstances. Rooted deeply in the campus culture today is a language that may seem foreign to anyone living outside the campus bubble. You’ve heard that excellence, honor, and distinction are the three pillars of higher education, but talking about it all is getting more convoluted. Today’s universities are abound with new innovations, creativity, and deep academic study that is preparing the minds of today’s college student for tomorrow.

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